Spreading the good word - Musings and ramblings from the world of technology and the web

Small business web design

Posted by: Tim   |   Posted on: 10 July 2009 - 04:13 PM   |   Thread: Hardlight


Your company website may well be the first point of contact with your clients, as such it’s important your site presents the values and personality of your company in an appropriate and engaging manner. First impressions count for a lot on the net, people are particularly impatient when it comes to assessing a websites worthiness and sites that lack intuitive navigation and clarity of information can be disregarded in a matter of seconds. Remember the quality of your website will be the perceived quality of your company, and a high production-value look might come cheaper than you think. Don’t settle for second best!

Next comes the task of getting found in the first place, which is no mean feat as the web is saturated with sites of every type. To get around this problem you need a structured and ongoing search engine optimisation (SEO) campaign. How highly your site is ranked within search engines such as Google and Yahoo will depend on its content, architecture, and many other factors. At Hardlight Media we have an arsenal of tried and tested techniques developing and marketing your site for maximum exposure to the search engines, and copywriters who specialise in web copy that will attract users as well as search engines.

You will also need to think about the accessibility of your website. Accessibility means that people with disabilities can perceive, understand, navigate, interact with, & contribute to the web (W3C Web accessability initiative (WAI) http://www.w3.org/WAI). There are standards set out by the W3C that you must adhere to, or face possible prosecution.

Take a look at our Business web design page to find out how Hardlight Media Ltd can help your "small business" get a "big business" website.

 
 
 
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