Spreading the good word - Musings and ramblings from the world of technology and the web

Hardlight

Started by: Tim   |   Started on: 04 June 2009


Hardlight Media Ltd is the South West's youngest marketing agency providing services in web development, SEO (search engine optimisation), multimedia, graphic design, copy writing, email marketing and marketing for print and web. We are based in Newton Abbot, situated between Plymouth and Exeter, but have worked with clients across the country from start-ups through to global brands.

Free charity website

Getting any new enterprise off the ground isn’t easy, and we know that from experience. For non-profit organisations we understand you’re faced with a whole host of extra issues and Hardlight Media would be proud to support you in your efforts. As such we are offering to develop one totally free charity website every month. All design, development, and update costs will be absorbed by us, but we will have to ask for a small contribution towards the hosting costs.

If you're interested you can find out more on our charity website page, or you can send an email to charities@hardlightmedia.co.uk or give us a call on 01626 337712.

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Small business web design

Your company website may well be the first point of contact with your clients, as such it’s important your site presents the values and personality of your company in an appropriate and engaging manner. First impressions count for a lot on the net, people are particularly impatient when it comes to assessing a websites worthiness and sites that lack intuitive navigation and clarity of information can be disregarded in a matter of seconds. Remember the quality of your website will be the perceived quality of your company, and a high production-value look might come cheaper than you think. Don’t settle for second best!

Next comes the task of getting found in the first place, which is no mean feat as the web is saturated with sites of every type. To get around this problem you need a structured and ongoing search engine optimisation (SEO) campaign. How highly your site is ranked within search engines such as Google and Yahoo will depend on its content, architecture, and many other factors. At Hardlight Media we have an arsenal of tried and tested techniques developing and marketing your site for maximum exposure to the search engines, and copywriters who specialise in web copy that will attract users as well as search engines.

You will also need to think about the accessibility of your website. Accessibility means that people with disabilities can perceive, understand, navigate, interact with, & contribute to the web (W3C Web accessability initiative (WAI) http://www.w3.org/WAI). There are standards set out by the W3C that you must adhere to, or face possible prosecution.

Take a look at our Business web design page to find out how Hardlight Media Ltd can help your "small business" get a "big business" website.

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1000 miles to Monaco

On 31st August Andrew Miller will be cycling 1000 miles to Monaco with his friend Jon to raise lots of money for a local charity 'B.I.R.D.' (Brain Injury Rehabilitation & Development).

They’re just launched their official website http://www.londonmonaco.org

From the site, you'll be able to track their progress live (via GPS), check our daily blog updates and, most importantly, donate a few pounds securely and easily... it takes just seconds!

If you can spare a minute to take a quick look, bookmark it, or scribble down the address, they'd be most grateful. If you can sponsor them now, even better! :D

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Hardlight’s world tour of Devon

As part of our initial marketing drive Hardlight have developed some fantastic summer offers such as FREE HOSTING on brochure sites, FREE DOMAINS, FREE TRAINING and much more!

To let you know about this we’ve decide to go forth into the business community to meet you guys where you work and maybe have a quick chat, or just drop off a flyer explaining our offers. Nothing pushy; if you’re not interested we’ll be out of your hair, it’s just to let you know that we’re here if you need us.

We’ll be visiting Newton Abbot, Plymouth, Exeter and Torquay. So if you’re an independent business trading in those areas, we may well meet next week!

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Well we're here at last!

It's official Hardlight Media Ltd is at last a living breathing organisation. Hardlight is the brain child of myself, Tim Allmark. I’m a web developer / marketer from the North West who travelled down to the South West to study at the University of Plymouth in 1999, and I’ve been there ever since! As well as the MD of Hardlight Media my particular fortes include website and application development, search engine optimisation, web design and graphic design. I also work closely with a team of experienced programmers, web and print designers, copywriters and marketers who live and work across Devon and the South West.

As well as being passionate about marketing and the internet, we also love the West Country. The economic downturn has hit the South West fairly hard with some major employers cutting back their efforts in the region such as Cadbury’s in Keynsham and the Devonport dockyard in Plymouth to name but a few. Although on the flip side it looks like tourism may be at an all time high for the region this year, as people shy away from Europe due to the weak pound. I’ll soon be starting a thread on this blog solely based around living and working in the South West, so if you're interested keep your eyes peeled in the not-too-distant future!.

All of us who work with and for Hardlight Media have a strong track record in the industry so (even though I say it myself) you couldn’t be in better hands, so if you currently have a project you’re trying to get off the ground we'd love to hear from you.. Also if you’re interested in keeping up to date with all things Hardlight, the web, marketing or the South West, why not subscribe to this blog’s RSS feed (link top right).

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